Nintendo Rep Explains Why Smaller New Nintendo 3DS is Not in US
- gamersunitedgg
- Feb 19, 2015
- 2 min read
Many consumers were confused and angry as to why the New Nintendo 3DS XL was not coming to the United States. Now Nintendo of America senior manager, Damon Baker, has offered an explanation.
Baker told Nintendo Life that Nintendo of America wanted to make a distinction between the existing Nintendo 3DS models very clear. If Nintendo released the smaller New Nintendo 3DS in the US it might have caused confusion.
“We’re a different market,” Baker said. “And now we have clear differentiation between those three systems. Before, there was a very limited difference between the 3DS and 3DS XL: other than size. It was the same resolution, same functionality… now, there’s the 2DS, 3DS, and New 3DS XL, all of which have their own functionality and features.”
“The different price points give it a clear message for consumers,” he added. “The core audience… we weren’t going to win with them on that decision. But we had to think about expanding the user base, we had to be able to market it and make it easy to pick up for consumers.”
The New Nintendo 3DS and New Nintendo 3DS XL feature the same specs, though the regular sized model allows for custom faceplates so the US will miss out on that feature. Baker did admit that the faceplates are “super cool,” but not enough of a reason to bring it to the US.
The New Nintendo 3DS is available in Japan and Europe currently though Nintendo has not ruled out a release for the New Nintendo 3DS in the US sometime down the road.
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